![]() ![]() ![]() The outer ring is WHAT, the middle ring is HOW and the inside of the circle is WHY. Each of these rings represent the levels that we can operate at, from the superficial to the profound. Why – Few of us can tell others why we show up to work (besides money).For example, “We sell computers with 24/7 customer service.” or “I specialize in traditional Norwegian massage.” How – Some people know that how they do things is also important.For example, “We sell computers” or “I’m a massage therapist.” What – Everyone knows what they do and is able to talk about it.Here’s a quick explanation of each level: Most of us are stuck at the outer levels of WHAT or HOW, but truly great companies and leaders always operate at the level of WHY. Yet this is the key to our long-term success. ![]() Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money-that’s a result. ![]()
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